SCA recently hosted two industry insights breakfasts, one in Sydney and one in Melbourne, for clients and agencies, giving access in how to effectively connect with their key 25-54 buying demographic.

Jimmy Smith and Nath Roye (pictured below) , aka Jimmy & Nath, the current hosts of 2DayFM’s Breakfast show, were MCs in Sydney, and Triple M commentator and Footy Talk podcast host, Jack Heverin, looked after the Melbourne event.

SCA Chief Content Officer, Dave Cameron moderated a Q&A session with Network Drive show hosts Carrie Bickmore and Tommy Little. They discussing how they build meaningful connections with listeners and also snuck in a fun round of their ‘Time Game’ with guests. Luke Minto, SCA National Head of Audio Sales and Victoria Young, SCA Head of Radio Sales – Melbourne also presented new research about the importance of this key demographic.