SCA joins Australian voice assistant market

SCA’s Hit Network and Triple M news and sports briefings are now available on Google Assistant and Google Home.  

Using voice command, listeners can hear news and sport briefings from Triple M and news and entertainment from the Hit Network, on demand. 

Each briefing is updated several times a day and spoken by SCA journalists as opposed to written text converted to speech by Google.   

SCA has secured a commercial partner for their news briefings on Google Home, making them the first Australian media company to commercialise content specifically on a voice platform.
Guy Dobson, SCA’s Chief Creative Officer said,  “With Amazon and Apple soon to join Google in the voice assistant market in Australia, it’s important we make sure Hit Network and Triple M content is easily accessible to this growing market.
“We’re very proud of the quality of the news our teams are creating and we’re always looking at innovative ways we can deliver our content to listeners, no matter which device or platform they use”.

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