SCA launches AdLab

Southern Cross Austereo (SCA) has today launched a specialty division for the ideation, conceptualisation & production of innovative digital ad formats, SCAdigital’s AdLab.

With a mobile-first mindset, AdLab works alongside Sales, Operations & The Studio teams to develop and deliver all forms of cross-device rich media solutions.

SCA’s Director of Digital Sales & Operations, Steve Brown said it’s important that the company continues to offer the most innovative and engaging ad products to clients and agencies.

“The last few years have seen creative HTML5 ad units grow in interactivity and flexibility and are now critical to most mobile display campaigns,” he said.

“Additionally, we have seen a demand for distribution of video content across mobile which has been at the core of our own development process.

“We are very excited to announce our new capability in creating best in market mobile ad creative through SCA’s Adlab.

“Specialising in HTML5, we continue to create cross screen ads with impact. Adlab adds to SCA’s significant reach in radio, TV, digital and social, affording our partners another level of engagement and storytelling.”

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