Radio ratings for the southern port city of Albany in Western Australia have been released as part of audience research being conducted across regional Australia.
Local stations Hot FM 106.5 and RadioWest Albany were included the survey, which was conducted by Xtra Research.
ABC Local Radio was the station listened to most with 27.1%, followed by Hot FM with 20.6% and triple j 14.1%.
“Regional radio serves a vital role in the community and having up to date data on their listeners will help radio stations to shape their programming and attract local and national advertisers,” said Joan Warner, CEO of peak industry body Commercial Radio Australia.
In the breakfast session ABC Local Radio was number 1 again with 30.3%, followed by Hot FM with 19.8% and triple j 13.4%.
A great result for the local ABC in Albany. Shows how the national broadcaster can ably step in to cover local matters well.
Interesting result for 6VA to rate fourth. There's not much flexibility with one local shift to make major changes to improve results, apart from saturation marketing to aid better recall next time.
I'm sure Paul Amos has received a few calls about this already!