SCA offers on-demand audio stream of Coldplay Live

Off the back of Southern Cross Austereo’s epic live audio stream of Coldplay’s sold-out Enmore Theatre gig in Sydney, SCA has now secured the exclusive rights to deliver the performance ‘on-demand’ across its digital assets. 

Fans will be able to stream the entire Coldplay set from the Enmore to their heart’s content for the next three weeks. SCA’s innovative digital team has created amazing online Coldplay content which will be showcased at the dedicated microsite, and across its 90 mobile-optimized websites and 72 smart phone apps.
SCA’s stream of Coldplay’s Australian concert attracted over half a million online visitors* to the company’s sites in one day from across the globe, with phenomenal interaction on social media, including the #ColdplayLive hashtag being a top trend in Australia.
SCA also aired the live concert on its 91 radio stations nationally, including a takeover of the Triple M and Today Networks which have a combined weekly audience of over five million*.
Southern Cross Austereo Director of Digital & Innovation Clive Dickens said: “SCA continues to lead the way in unique digital content.  Coldplay is one of the world’s most-loved music acts and we’re thrilled to give the world a chance to relive their live performance ‘on-demand’ across our multitude of ways for audiences to access our digital entertainment.” 
The live audio stream of Coldplay’s Enmore gig was an Australian media first, delivered by SCA in partnership with Warner Music Australia and Parlophone to celebrate Coldplay’s new album Ghost Stories. Fans will love reliving the unique opportunity to connect with one of the world’s favourite bands.

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