Southern Cross Austereo has today addressed rumours of a 2Day FM sale, saying the company is not planning to cut the station lose, despite disappointing results following the departure of Kyle & Jackie O to the Australian Radio Network.
SCA says it will instead rebrand the station, part of a major restructure of the entire radio network, including Adelaide’s coveted SAFM.
According to The Australian, SCA will rebrand both stations as Hit Music, however this is yet to be confirmed. Southern Cross chief executive Rhys Holleran told the newspaper: “We will play hit music, I can tell you that much.”
He also denied sugestions 2DayFM would be dumped and didn’t address rumours that Hamish & Andy had been offered a lucritive contract to take over the breakfast slot from Jules, Merrick & Sophie.
SCA has suffered a full-year loss of $296 million.
An official announcement on the changes is expected tonight as part of the relaunch of SAFM in Adelaide. We will bring you news form that event as it happens.