SCA has announced a new partnership with Qantas Business Rewards to promote an extensive national regional campaign that encourages local businesses to advertise with SCA’s local radio stations to reach their customers.
Called ‘Advertise Local’, the campaign incentivises small to medium enterprises (SMEs) with Qantas Points to boost their business by advertising with local Hit and Triple M stations across the country.
SMEs that join Qantas Business Rewards and advertise with their local stations will receive one Qantas Point for every $1 spent on eligible products for SCA Access members and 1.5 points for every $1 spent for SCA Access Plus members. SCA Access is an exclusive offering for SCA regional clients*.
SCA Head of Regional Strategy and Development – Sales, Joel Feuerherdt, said: “As a media business operating in local communities, we are committed to supporting local businesses. Our own research has found that local advertising works and grows business. Radio’s immediacy and engagement makes it the perfect place to advertise.
“We are thrilled to be working with Qantas Business Rewards to bring more value to our customers through this partnership.”
The ‘Advertise Local’ campaign launched this month nationally.