E-commerce platform Hey You is the latest investment recipient of Scaleup Mediafund, Australia’s only dedicated media for equity fund.
 
Hey You is a partnership of two start-ups – the social media app developer, Posse, and the mobile ordering and payment platform, Beat the Q.

The platform connects food, bar and café outlets through personalised online relationships, offers the ability to beat the queue by ordering and paying online and provides access to loyalty benefits and the discovery of new outlets.

Michael Lamont, Scaleup Mediafund Fund Manager said, “Hey You is a fantastic opportunity for Scaleup Mediafund to ramp-up the growth of this great product and contribute to creating a large business. We will work with Hey Youover the year to ensure that it gets the best outcome that our advertising fire power can deliver.”
 
Scaleup Mediafund was established in August 2016 and is backed by Australia’s largest media creators, News Corp Australia, NOVA Entertainment, FOX Sports Australia and Ten Network.

Scaleup Mediafund will invest in a limited number of businesses each year.