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Great interview as always Peter, however I am sorry to say I cannot simply believe some of the comments from Dave Cameron...
You asked a questions that was on my mind as I started to read the article... Will it be returned to local radio when this is all over. No definitive answer and I bet it will not. Even if they started making huge profits again, regional radio will now loose localism and this will not return to previous local content.
In answer to your comments about this Radio Brand not having the same importance to local content because of its pop music culture .... David.. have you ever worked in regional radio. what a load of Croc... you obviously don't understand regional radio and also local advertisers having a relationship with local announcers and content. Seriously.... mark my words, this is the down slide that will not return even when money starts returning that's for sure and regional radio will loose again.
Hi Richard i totally with your words...will it get back to local once the Pandemic finishes (if ever!!)...thank goodness i work for a Local one person Radio station with no dictates from anywhere else!!