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I used to work for Austereo in Adelaide years ago, before the Southern Cross merge. It was an interesting market for Triple M in those days, attempting to compete with the 5AD easy listening powerhouse of the 80s. They really had to soften their tone quite a bit to gain the advantage over 5AD come MIX102.3. I suspect a few fibs might have been told to network heads about what they were actually doing, but I do know they won a very loyal audience that were devastated when it came to an end.