SCA’s Hit and Triple M on top in Mackay: Xtra insights

In the latest Xtra Insights survey of Mackay, the first since July 2022, the two SCA stations, Hit Mackay & The Whitsundays and Triple M Mackay & The Whitsundays are on top, relegating last year’s leader, ARN’s Star 101.9, to third.

Hit (on top and up 2.1 to 20.6 audiences 10+) and Triple M (up 1.5 to 20.1) leapfrogged Star, who was down 2.7 to 16.9 all audiences 10+ and in all demographic audiences by session).

Hit’s regional breakfast show of Cliffo and Bronte were up 2.1 to 20.0, just ahead of Triple M’s local duo of Jay and Dave, up 0.2 to 19.7, who’ve been on air together at the station for 12 and a half years.

Star’s breakfast team of Scotty and Rach with Kaley dropped 2.2 to third with 17.8.

Triple J was down 3.9 to a 7.5 audience share and ABC Tropical North wassteady overall for all audiences 10+ (down 0.2 to 11.4 and fourth). Both lost significant ground in breakfast, down 2.5 to 8.0 and 2.2 to 11.7 respectively.

Triple M was up, and on top of cumulative audiences by demographic and sessions.

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