SCA’s regional business recovery is worth celebrating

SCA is celebrating the resilience and recovery of its regional business and its business partners, after the Australian media landscape was rocked during COVID-19.
SCA’s regional business is bouncing back quickly as they continue to champion industry collaborations such as the regional media initiative Boomtown and the ‘Save Our Voices’ campaign, fronted by Ray Martin.
SCA’s radio network reaches 2.437 million* regional Australians with both the Hit and Triple M networks growing this year to 99 stations across Australia.
In Western Australia, SCA acquired Redwave Media and Carnarvon Communications, adding 10 stations in northern Western Australia, which were rebranded to Hit and Triple M earlier this year.
SCA’s regional radio network, including Hit and Triple M, has the highest audience reach of any regional media, with 77%* reach of the commercial radio audience in SCA markets across Australia.
Added to this is SCA’s extensive television affiliation broadcast capabilities with the Nine Network in regional Queensland, NSW and Victoria, the Seven Network in Tasmania and networks Seven, Nine and Ten across South Australia and the Northern Territory, cumulatively reaching 4.2 million^ Australians every week.
SCA prides itself on its local engagement with communities during 2020 beginning with the devastating bushfires at the start of the year, when Triple M and Hit played a vital role in keeping locals informed, working around the clock with important updates.
Many stations rallied for donations to towns hardest hit and SCA launched the national ‘Shop Local’ campaign, its biggest ever, to give local businesses a shout out and leg up.
SCA’s regional radio news team too was helped with PING (Public Interest News Gathering) funding which allowed a continuity of regular, local news updates.
SCA CEO, Grant Blackley, said: “SCA brings connectivity and an economic stimulus to regional Australia through its extensive radio and TV business. We bring communities together – not only listeners and TV viewers but small and large businesses and government. We recognise that 33% of Australia’s GDP and 40% of the population is employed in regional Australia.
“Whether you’re in Canberra, Bunbury or the Gold Coast, those regions have different connections with each other. To make regional communities stronger, fitter, informed and educated is a daily commitment we make. We take great pride in bringing local stories to these markets.
“This year, more than any other, the performance of our regional radio and TV stations in continuing to provide that community connection has been nothing short of outstanding. We are immensely proud of our people and their resilience, which is paying off as the regions bounce back with increased tourism and migration from the cities to Boomtown. We are looking ahead to a strong and successful year for SCA in regional Australia.”
* GfK Survey #1 2020 Gold Coast, Newcastle, Canberra.  Xtra Insights Survey #1 2017, Survey #1 2018, Survey #1 2019, Survey #1 2020, All SCA Markets surveyed each year.  P10+ SCA Cume Reach % of Commercial Radio Cume Reach in all current markets surveyed.




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