The 2015 Southern Community Media Association’s annual conference took place in Wagga Wagga this weekend.
The conference is in its tenth year, according to the SCMA’s Ray Hazen (pictured right, with Peter and Gorden from ARFC).
The X Awards were presented at the conference dinner.
Plenary sessions discussed: Market Update, CBF Report, Planning and Management, Digital Radio, Training Tips, Digital Radio and more.
A parallel stream included workshops on Playout Systems, Production, Computer Networks and Technical issues.
Opening the conference, SCMA President Michael McFeeters (below) welcomed delegates and talked briefly about the goals of the organisation.
In a session titled ‘Market Update,’ David Wilson scanned the current business climate, identifying 5 trends that are affecting all organisations, including community radio stations:
- Government is cutting expenditure
- Digital will happen
- The target market is getting older
- Money spent on advertising is reducing
- Customers want everything now
“Define yourself by the customer, not the product,” he said. “You are in the community, you use radio, focus on the community not just the radio, your customers are in the community.”
The full program is available here.
X Award Winners are:
Best In House Production of a Sponsorship Announcement
2 REM 107.3fm
Best In House Production of a Sweeper or Station ID
3 OKR FM
Best In House Production of a CSA
Best In House Production of a Show Promo
Best Sports Program
Best Outside Broadcast
Voice FM Ballarat
88.6 Plenty Valley FM
Best Locally Produced Program (Music)
GREAT LAKES FM
Best Locally Produced Program (Non Music)
3 OKR FM
Best Locally Produced News
Glynda Robinson Voice FM Ballarat
Congratulations to all finalists and winners.