Sports Entertainment Network (SEN) continues to solidify its commitment to the Bendigo region of Victoria with the announcement of SENTrack Bendigo 87.8FM arriving on the local airwaves.

SENTrack Bendigo 87.8FM sees SEN deepen its connection to the region, including ownership of the two-time WNBL Champions, the Bendigo Spirit, who are currently enjoying an undefeated season.

Listeners were previously available to stream SEN content via the digital channel SEN Bendigo and syndicated programming such as AFL Nation and Sportsday through local Radio KLFM.

SEN will continue to provide those programs to KLFM, along with Off The Bench and This Is Your Journey.

Chief Executive Craig Hutchison says he is thrilled to bring more racing and sport content to the Bendigo airwaves.

He says, “Regional communities are in our DNA, and we’re excited to bring our SEN brand of chasing, pacing and racing, along with other sports content to the 87.8 FM dial.

“There is a rich history of sport in Bendigo. The region has produced Brownlow Medallists, Baggy Green legends, NBA Draft Picks, and Olympians. We look forward to playing our role in fostering racing and sports interest and participation in the region for many years to come.”

SENTrack Bendigo 87.8FM will launch in early 2023.