Dubbed “the station that was so successful they closed it down” Triple M Classic Rock wound up in late September with the spin-off station eating into the cume audience of its parent station Triple M.
1116 SEN has today launched Classic Rock Radio – the only dedicated classic rock station now playing on DAB+, & streaming online, via mobile apps and on 1377AM.
Classic Rock Radio will replace 3MP and focus on the best of 60’s, 70’s and 80’s rock, with listeners being treated to non-stop hits from rock royalty such as The Beatles, Jimi Hendrix, Dire Straits, The Eagles, Bon Jovi, INXS and U2.
The station will have minimal talk and less ads, making it all about the music, with traffic and news headlines featuring in the breakfast and drive-time slots.
Classic Rock Radio will align with 1116 SEN, Melbourne’s Home of Sport, with the refreshed network becoming a one-stop shop for Australian men, with the new music station aimed at males 40+.
General Manager of 1116 SEN, Cathy Thomas, said the launch of Classic Rock Radio rounds out the circle of what their listeners want.
“Fans of 1116 SEN already get 24/7 sport coverage and we are thrilled to be able to offer them a music alternative for those times when the situation calls for some classic rock hits,” said Thomas.
“To ensure listeners get their maximum rock fix, there will be minimal interruptions throughout the day and the focus will be playing quality music that people have loved through the years and still enjoy today.“
“From a business point of view, it made sense to give our target audience a comprehensive listening experience across two stations and we now own the territory that encompasses everything Aussie blokes love – sport and rock music.”
You can download the App, by searching “Classic Rock 1377” in the Google Play store for Android with the Apple iOS version available shortly.
To listen online, head to www.classicrock1377.com.au