In an X promotion for 2Day FM’s Kyle & Jackie O Show and Channel Seven’s X-Factor a red button was placed in Church Street Mall Parramatta and over the past two weeks.
No less than 62,214 people have pushed it for no other reason than to see – what happens next?
As the last of the button pushers 23-year-old Joanna Tasso from Alfords Point in NSW found out. What happened next, much to her and the crowd’s surprise, was that she became $25,000 dollars richer.
On top of that, she was engulfed in a massive street performance including X-Factor stars Reece Mastin, Johnny Ruffo and host Luke Jacobz, plus a full marching band, cheerleaders and celebrity impersonators including Lady Gaga and Britney Spears with her very own snake!
Derek Bargwanna, 2DayFM Content Director said, “I could never have predicted how obsessed Sydney would become with Push The Button. It’s another great integrated solution that 2DayFM is accustomed to delivering. It just keeps getting bigger and better every time!”