Showpony Advertising wins the latest round of the Sirens

Showpony Advertising has won Round 2 of this year’s Siren Awards.
The company’s campaign for the South Australian Government called ‘Break The Cycle’, addresses domestic violence and won the overall and campaign category, with the 30-second ad ‘Break the Cycle – Intimidation’ winning the best single ad category.
The campaign used real accounts of domestic violence from victims and perpetrators, and was created by Andy Scott, Parris Mesidis and Rory Kennett-Lister who said, Home can be an unsafe place for some. And with the need for physical distancing and self-isolation during the COVID-19 pandemic, South Australian women and children experiencing domestic violence are at an increased risk.
“Our job was to create a campaign that would encourage men to identify their own abusive behaviour and utilise a new, dedicated 24/7 men’s domestic abuse website and hotline created by the State Government.”
A second ad in the campaign, ‘Break the Cycle – Domestic Abuse’, won the craft category for sound studio Seeingsounds and sound engineer Scott Illingworth, and a third ad called ‘Break the Cycle – Technological Abuse’ was highly commended.
CRA chief executive Joan Warner said,“The Break the Cycle campaign highlights just how powerful and authentic radio can be in directly delivering important messages and effecting change.”
Highly commended in the single category was the Marketforce ad “Siam Weed – Radio for this?” for the NT Government, by creative Chris Andrawes, Nova 93.7 were highly commended for their campaign “Buns”, for burger business “Meet & Bun” created by Magnus Newman and Garry Dean and three ads were highly commended in the craft category: “SEEK x Briggs Day Time” and ““SEEK x Briggs Night Time” for SEEK by Ryan Dickinson from Squeak E. Clean Studios; and “Break the Cycle – Financial Abuse” by Scott Illingworth from Seeingsounds.
Round 3 of the 2021 Siren Awards is now open, with entries closing on 5 September 2020.

The 2021 Gold Siren winner will be announced in May 2021.






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