Sir Richard Branson paid a visit to the Virgin Radio breakfast show studios, temporarily set up ‘At the Top’ of the world’s tallest tower, the Burj Khalifa.

He was the special guest of The Kris Fade Show broadcast live from the 800 meter tall tower. “Virgin Radio Dubai is one of the most successful Virgin Radio stations ever and we are proud of its achievement in becoming the most popular English language radio station in the UAE,”  Sir Richard said.

Managed and operated by the Arabian Radio Network, Virgin Radio 104.4 has gained an enormous following on-air and on social media, with over 150,000 followers connected to the station.

Mahmoud al Rasheed, Arabian Radio Network, General Manager said, “As the largest operator of radio stations in the Middle East, we are proud to have Virgin Radio as part of our portfolio of nine leading stations which reaches an audience of over 200 nationalities a day and representing the diverse cultural makeup of the UAE.”

Founded in November 2007, Virgin Radio 104.4 has been a hit since its launch and today broadcasts to a daily audience of over 700,000 listeners a day.

ARN’s Chief Operating Officer, Australian born, Steve Smith said. “As radio evolves from FM to digital, Virgin Radio has led the way by broadcasting on seven platforms every day. From mobile to online, Virgin Radio 104.4 is with listeners wherever they may be, at work, at home and on the move.”