Siren Award for radio ad tackling bowel cancer

Cox Inall Change and BWM Dentsu have taken out Round 2 of the Siren Awards with an ad for Bowel Cancer Australia featuring UK comedian Bill Bailey as a talking bowel to raise awareness about Australia’s second deadliest cancer.

The creative team  of John Skaro, Phil van Bruchem, Rachel Blacklaws and Alex Walding said the ad was unique in featuring a talking bowel delivering a comedy routine about cancer.
“We had a world-class comedic talent performing it in Bill Bailey” 
“Bill’s own mum died of bowel cancer, and he brought passion and poignancy to the job.” 
Clemenger BBDO Sydney won the campaign category for their Dry July campaign, “Ducking Autocorrect” created by Celia Mortlock and Ben Clare
Commercial Radio Australia run the Siren Awards to celebrate the best in radio advertising and are judged over five rounds throughout the year.
CEO of Commercial Radio Australi, Joan Warner, says “The Siren Awards recognise the radio ads that have an ability to cut-through the noise with a compelling story.” 

The 2019 Gold Siren winner will be announced in May 2019 and wins a trip to the Cannes Lions International Festival of Creativity. 
Listen to Round 2 winning ads here.

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