Radio delivered record July results, up 3.1%, as Australia’s media agency market continued to deliver robust results according to a report compiled by Standard Media Index (SMI).
The July 2018 ad spend figures represent the 11th consecutive period of growth as total bookings edged 0.5% higher to $542.3 million, but underline ongoing changes in the media market.
Metropolitan Press grew ad spend in July by 1%, it’s first year-on-year increase since September 2014, while total Digital media bookings dipped 0.3%.
According to SMI, Digital media remains the most patchy in terms of advertising demand with Social Sites, for example, seeing ad spend soar 14.3% and Pure Play Video sites growing Agency bookings by 19.9%. but spending to the Programmatic market dipped 1.2%.
SMI AU/NZ Managing Director Jane Ractliffe says “digital media, for example, has seen its demand impacted by reduced spending by the Automotive Brand category, and for many years that has been the media’s largest advertiser group.”
SMI’s ad spend data for the calendar year-to-date continues to show the market to be strongly in front, with total ad spend up 4.9% to $4.105 billion.
This is the first time it has ever broken through the $4 billion mark seven months into a new calendar year.