Nova Entertainment has extended the smoothfm brand’s experiential platform into Sydney, following the launch of the smooth suite in Melbourne last year.
The suite is luxurious “pop up” accommodation designed to create a brand immersion experience, helping smoothfm listeners unwind.
It is located at the InterContinental, Sydney Double Bay and The Prince of Wales in St Kilda and has been created as an easy place to relax.
Guests will enjoy a night in a luxury suite that has been styled with elements of the smoothfm brand and receive champagne and chocolates, while smoothfm’s playlist provides the soundtrack for their evening.
In Sydney they will dine at Stockroom Restaurant and Grill and relax with a treatment at Trumps Day Spa while in Melbourne they will enjoy the dining facilities at the acclaimed Circa restaurant and receive a special treatment at Aurora Spa treatment.
Louise Higgins, Nova Entertainment’s Chief Operating Officer said, “We launched the smooth suite in Melbourne last year which provided a new and innovative way to bring our brands to life. It provided agencies and media buyers with the opportunity to personally experience this growing relaxing lifestyle brand. The smooth suite was received so well that it was a natural progression to extend the experience into the Sydney market.”