NOVA Entertainment has appointed Polly Goodchild as smoothfm Integration and Marketing Director based in Sydney. 
 
Polly will lead the integration and marketing function in Sydney for smoothfm. She will be responsible for building and developing collaborative relationships with all stakeholders, delivering effective and innovative integrated promotions and marketing solutions for clients and the station, and assisting smoothfm to achieve revenue and ratings goals.
 
Tony Thomas, NOVA Entertainment’s Chief Marketing and Digital Officer said, “Polly’s extensive media knowledge and experience across integration, sponsorship, media sales and digital will be a great addition to our already experienced and dedicated smooth team.”
 
With over 14 years media experience, most recently Polly was ARN’s Integration Manager, leading the Sydney and Brisbane teams and working closely with sales and content to drive revenue opportunities for the business. 

Having started her radio career in 2002, Polly spent six years working as a Campaign Specialist with various radio campaign teams. In 2011 she moved to Melbourne to lead ARN’s Campaign and Integration team. Three years later she relocated to Dubai to set up and head the Integration team for the Arabian Radio Network’s nine different stations. In 2015 Polly returned to Sydney to take up her most recent role as ARN Integration Manager.
 
Polly Goodchild said, “I am so thrilled about making the move to NOVA Entertainment. smoothfm has had tremendous traction in the market and as a brand is a very exciting place for me to be. I am thrilled to be taking on the challenge, working with an amazing and talented group of people and of course, to be working at smoothfm.”
 
Polly will commence in her new role on 4th October.