A new marketing campaign to celebrate the network’s 40th birthday will be launched across Triple M stations called Sounds Like Triple M.
The campaign centres around an Bruce, an animated giraffe, who, in his 1970s style lounge room, sings to Whitesnake’s iconic power ballad, Here I Go Again.
Head of Triple M, Mike Fitzpatrick, said: “What this ad conveys is Triple M’s uniqueness. We wanted to reflect our irreverent tone of voice, and to evoke the feeling you get from listening to Triple M – whatever that means to you. Whether it’s the shows, the music or the footy, it should make you feel great.”
The Sounds Like Triple M campaign will roll out across various mediums from Sunday March 1.
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