Southern Cross Austereo (SCA) and West Coast Radio have formed a strategic partnership to expand digital audio access and monetisation across Western Australia. West Coast Radio’s stations, Coast FM and WAVE FM, will join the LiSTNR digital audio ecosystem from September with both stations available to stream on the platform from then. The two networks already had a WA broadcast sales partnership.

SCA CEO John Kelly said:

“We’re excited to welcome Coast FM and WAVE FM to the LiSTNR platform as part of our strengthened partnership with West Coast Radio. This expansion not only bolsters our regional presence in WA but also enhances the digital experience for listeners through smarter, more personalised audio. It gives advertisers greater reach and access to a known, addressable audience, enabling deeper insights, and more effective geo-targeted campaign opportunities across LiSTNR’s full digital ecosystem.”

West Coast Radio held a dominant combined 44% share of the 10+ audience in the Mandurah and Peel region of Western Australia in the Xtra Insights survey of the region in March.

Adam Bassett-Scarfe, West Coast Radio Chairman, said:

“Joining LiSTNR is a pivotal move for West Coast Radio and our market leading brands The Wave and Coast FM. It allows us to expand our digital offering and connect with audiences in new and meaningful ways. We’re proud to be part of a platform that prioritises innovation and audience engagement. This partnership reflects our commitment to delivering high-quality content and creating new opportunities for our advertisers.”

The partnership expands SCA’s reach to 135 stations nationally, offering advertisers access to a potential audience of up to 10 million Australians.