All the latest from the station PR teams.
See results here and analysis here.
MEDIA UPDATE
4 NOVEMBER, 2013
TRIPLE M MELBOURNE CONTINUES TO DOMINATE MALE AUDIENCES
#1 most listened station by men
Triple M Melbourne dominates male audiences, holding position as the #1 most listened to station for men thanks to its 90s and new music format plus Triple M’s Hot Breakfast Show led by Eddie McGuire with Mick Molloy and Luke Darcy as #1 commercial FM for males in breakfast and the popular drive show Rush Hour with James Brayshaw and Billy Brownless, which continues to rise.
· 3MMM is number #1 for people 25-54 with 10.7 share points
· 3MMM’s Hot Breakfast led by Eddie McGuire, Mick Molloy & Luke Darcy comes is #2 overall
• 3MMM is #1 commercial FM in breakfast for men in Melbourne with share of 10.2%
• 3MMM is up over 0.6 points to 7.9%
• 3MMM is #1 commercial FM for men in Melbourne with a share of 11.6% up by 0.8 share points
• 3MMM reaches more men in Melbourne than any other station, 406,000 tuning in each week
• 3MMM is #1 in breakfast for 25-54 on 12.4% up 0.6 share points
• 3MMM is #1 station for men across the workday on 12.9 share points, up 1.6%
· Rush Hour with James Brayshaw and Billy Brownless is #3 FM from 3-5pm
• 3MMM is #1 Commercial FM across the workday
· 3MMM is #3 in in the 25 to 39 yo audience
• 3MMM is #2 in the 18-24 yo audience