Star 104.5 has launched Rabbit & Sarah’s $104,000 Kick Start the Coast.
The initiative is aimed at offering small businesses a marketing campaign that drives their business and the Central Coast economy, both heavily hit by the COVID-19 pandemic.
Star 104.5 is offering each recipient a radio advertising and digital campaign to profile their products and services.
Star 104.5 Commercial Director and Market Lead, Paul Moltzen, said, “This hallmark opportunity for the people of the Central Coast and their businesses is our commitment to seeing them thrive, but is also about recognising that often these business owners have put their whole life into building their dream and are suffering an emotional loss too.
“We are so proud to be able to do our bit and give the local economy a Kick Start. Rabbit and Sarah are passionate about each individual they talk with, recognising their struggles, and it feels for all of us at Star 104.5, that we are doing something truly meaningful.”
One of the first recipients, Pam of Nicky Nacky Noo, who’s business has been completely closed for two months, says the support is amazing, “It would mean that we would get new clients in, and hopefully start the business properly and hopefully get a bit of cash flow going for our family.”
For the past week the creative team at Star 104.5 have been working with Pam to create her commercial which airs from today.