Survey 4: Out Today: See it here first, soon after 9 am

It will be an interesting day for the new contemporary easy listening formats. Strictly speaking, it’s way too early to tell if smoothfm has had any impact in Sydney or Melbourne. But given that the 95.3 and 91.5 frequencies have been playing music pretty close to the current format since the beginning of the year – and increased their share even as placeholders in Survey 3 – a further upward trend would suggest that the format at least – if not the marketing – is working.

Find the answer to that and many other survey riddles when we publish the results as soon as they are released by Nielsen at around 9:30 am.