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Advertisers don't care about 'on-line engagement' ... they care about ratings where their message will be. And if you have less than 3%, who cares how much 'engagement' you have.
I'm not a Kyle fan, but this female's taste in what makes good radio really is the bottom of the barrel ... and we thought Kyle was tasteless enough.
Fact is, breakfast radio in Sydney is pretty pathetic.
But putting this woman on air anywhere is a disgrace.