The cumulative listening in GfK Radio 360 Survey 5 was an up and down affair where what worked in one state was not consistently reflected elsewhere. Smooth 95.3 and KIIS 1065 had impressive growth in Sydney with listeners choosing music over talk. Melbourne’s smooth 91.5 didn’t see the same gains, nor did Nova 100 and Jase and Lauren on breakfast who had the biggest drop overall. While Ross and Russ on 3AW saw the biggest gains to their breakfast audience share, their audience is less likely to change the dial as their cumulative numbers declined. The same was true for ABC stations. Their metro offerings fared well but Sydney and Melbourne breakfast listeners dropped, despite Melbourne increasing its station cume audience.
This was a happy survey for ARN‘s KIIS stations in Sydney and Melbourne and for Kyle and Jackie O who returned to No 1 overall for Sydney breakfast cume audience. It was not so much for Gold 101.7, contrary to what this writer had anticipated. Jonesy and Amanda on breakfast made public their move to drive to make way for Christian O’Connell in early August. Their breakfast audience dropped by 0.8 and their cume decrease was second only to Jase and Lauren. Christian was steady in Melbourne but Craig ‘Huggy’ Huggins on Adelaide’s Cruise 1323 had a marked uptick in listeners and cumulative audience.
Other stations that saw marked cume drops were 2Day FM Sydney, Perth’s Mix 94.5 who were up near the leader board Survey 4 as well as 96FM who will have a new breakfast combo come Survey 6.
triple j‘s Hottest 100 of Australian Songs boosted Sydney listenership, but not so much anywhere else. SCA‘s 104.5 Triple M was the big winner in Brisbane and for sister station 5MMM in Adelaide. ABC Perth and Brisbane breakfast teams also saw growth with Mark Gibson‘s Perth cume audience up around 30,000.
The cume charts are below. See full Survey 5 results here plus DAB+ and spin.
Jen Seyderhelm is a writer, editor and podcaster for Radioinfo.

