You've reached our premium or archival content
To access this page, and more great content just like it, you need to become a paid subscriber.
If you already have an account, please login.
Otherwise, registration is quick and you'll have access instantly after payment.
I have failed to figure out how the SEN network in Australia has been surviving given low ratings especially in Sydney and Brisbane with audience shares of less than 1%. Melbourne's SEN rates at 2.7% outrating RSN at less than 1%.
The following article raises issues with SEN.
https://www.theaustralian.com.au/business/can-craig-hutchisons-sports-entertainment-group-survive-debt-issues-and-broaden-its-audience/news-story/2dee9e01eee96dfe0881d68401c4f278?amp
According to the article, the business has to pay its debt by August 2024. Then there is the issue of markets varying such as Victorian audiences religiously following AFL in contrast to the NSW and Qld markets following the NRL.
Similar to music formats, one cannot assume that what works in one market will work in another market.
For example ARN will be expecting that Sydney's KIIS's K & J O' will be successful in Melbourne. AFL may have to be part of their discourse. Will the Sydney audience enjoy listening to AFL talk?
Anyway, if SEN cannot discharge its loan by August 2024 I can only speculate that the very nature of programming may well change.
Given the nature of a labour-intensive talk format as well as supplying racing information on its AM and DAB+ stations, it would not surprise me if these stations resort to playing music or even it's licence transferred to a language other than English, 'LOTE' business.
Thank you
Anthony, I would like a business to thrive, Strathfield South, in the land of the Wangal and Drug Peoples of the Eora Nation