Professional Audio Technology (PAT) has added a new brand to its stable of equipment. Under agreement with local distributor TAG, they will now be able to offer sound studios Audio-Technica microphones across Australia.

“With a wide product offering for recording, live broadcast and news gathering applications Audio-Technica is an ideal addition to the PAT portfolio,” says PAT MD Patrick Salloch.  “Many of our broadcast customers, such as The OB Group and Gearhouse, already use Audio-Technica products so it made sense to strengthen our strategic alliance with TAG and A-T.”

A-T products offer high quality, durability and outstanding performance for live touring, broadcast and recording studios and provide our customers a huge number of solutions at the right price.

TAG’s Sales and Marketing Director Max Twartz commented “PAT has been heavily promoting Audio-Technica into the broadcast segment and it made sense to support that with a stronger association. We are looking forward to working together and increasing the awareness of A-T in the broadcast segment.”