GRÄETZ Media Group have launched The Äudience Company—a new division created to provide stations with the tools they need to thrive in today’s evolving radio landscape. The company has an integrated MAX suite—MAX Audience, MAX Revenue, and MAX Music—crafted to leverage stations’ existing strengths, tap into their digital potential, and strengthen both audience engagement and advertiser impact beyond live broadcasts.

Additionally, The Äudience Company has partnered with RadioAnalyzer, an advanced research platform that delivers radio stations real-time insights into listener behaviour.

GRÄETZ Media Group says this system allows stations to track the week’s most popular songs, as well as monitor responses to talk-based content, instantly, and at a lower cost than traditional music research.

GRÄETZ Media Group CEO and Australian radio industry veteran Jarrod Gräetz said:

“Reach listeners beyond broadcast, keep them longer, and give advertisers more ways to win. That’s why we built The Äudience Company: to grow your audience and revenue, even when the radio is off.”

Find out more about The Äudience Company here.