New Zealand Media and Entertainment (NZME) radio station The Hits is supporting the Sanitarium Weet-Bix™ Kids TRYathlon™ for more than 15 years and is gearing up to do it all over again. The national series is the biggest triathlon series in the world for children aged under 16 and inclusive of all sporting abilities.
The next generation of NZ athletic stars in 10 cities around the country get to swim, cycle, and run around age-appropriate courses. Starting off with just 500 participants in 1992, the TRYathlon this season is expected to see the 500,000th participant cross the finish line.
The Hits will be cheering athletes on at each event, including The Hits’ local on-air crews and breakfast show hosts, Jono Pryor, Ben Boyce and Megan Papas (Jono and Ben pictured).
Harriett Whiting, general manager of The Hits, said:
“We’re stoked to see our talent immersed in the communities they connect with every day on air – the families, the schools, the wider community, our customers and of course, the kids! This partnership has stood the test of time simply because of the shared values between The Hits and Sanitarium.”
The Sanitarium Weet-Bix™ Kids TRYathlon™ events run from November 2024 until March 2025. Entries are for the upcoming season are open now.