The 19th annual Gold Siren Awards show for most creative radio ads in Australia will be revealed next Tuesday, 30 May at 12:30pm AEST.
The winning ad agency receives the Gold Siren trophy, two tickets to the 70th Annual Cannes Lions International Festival of Creativity with travel and accommodation. The winning ad is entered into the Cannes Lion radio award.
The half hour Siren Awards show, organised by Commercial Radio & Audio, will be streamed from ARN’s Sydney studios and hosted by KIIS’s Mitch Churi and Nat Penfold.
Over 70 agencies across Australia applied, with the finalists this year including M&C Saatchi, BMF, Eardrum, Marketforce, The Monkeys, Rare, AT Creative, The Hallway, The Royals and Wildings Creative, along with sound studios Cue Sound, Massive Music, MDS Audio, The Studio at SCA, and Soundbyte.
The awards cover audio innovation, best radio ad, best radio ad campaign, a client award and the best of the best in terms of craft – the production qualities and skills that make great radio ads.
The livestream show can be viewed via this link.