NOVA Entertainment will see Australia’s beloved children’s entertainers The Wiggles perform in an exclusive Nova’s Red Room Studio Session to celebrate the launch of their partnership with VEGEMITE® and a new take on the classic Happy Little Vegemites™ jingle.
The Wiggles will bring their joy and energy to the Red Room stage for a special Studio Session, filmed at The Lady Hampshire in Sydney. From Tuesday January 20, families across Australia can stream the Happy Little Vegemites™ jingle performance via Nova’s digital platforms, experiencing the fun of the new take on the from the comfort of their own homes.
Blue Wiggle Lucia Field said:
“Being part of the Nova’s Red Room Studio Session with Vegemite® is such a fun experience. Vegemite® has been part of Aussie family life for more than a century, and it’s something we all grew up with, so bringing a fresh Wiggly spin to the beloved jingle felt both exciting and meaningful. Keeping the original verse untouched was really important to us – it carries so much nostalgia – but adding a new Wiggly verse allowed us to celebrate the energy and joy that Vegemite® gives families every day.
Recording this stripped-back version in Nova’s Red Room was a beautiful way to honour that legacy, and we hope Aussie families feel the same warmth, fun and familiarity when they hear it.”
NOVA Entertainment’s Group Head of Partnerships, Stephanie Loupelis, said:
“One of the most powerful aspects of the Nova’s Red Room brand is the breadth and range of opportunities we can create, bringing audiences and brands together in moments that feel genuine and memorable. This Studio Session is a unique way to meet audiences where they are and offer them something they can enjoy on their own terms – be it at the breakfast table, in the car or bathtime with the kids. Showcasing The Wiggles in this format highlights the power of Nova’s Red Room to deliver standout brand-powered content that connects nationwide.”
The new Happy Little Vegemites™ jingle premiered exclusively on Australian radio on Friday October 24 last year with Nova 96.9’s Fitzy & Wippa with Kate Ritchie.
Vegemite’s Head of Marketing, Mary Stafford said:
“We’re so excited to have The Wiggles put their own spin on the Happy Little Vegemites™ jingle. It’s a fun nod to a classic Aussie favourite and we love that families can enjoy this iconic tune in a whole new way.”
Media Agency Starcom Account Director, Alyssa Beckley, said:
“The partnership between VEGEMITE® and The Wiggles sees two powerhouse brands come together to showcase the health benefits of the iconic spread to the next generation of Aussie households. The Wiggles recreating the ‘Happy Little Vegemites™’ song was a key highlight of the campaign and having the beloved children’s band perform the jingle live across Nova’s Red Room was a natural fit to spread the hype of this exciting collaboration.”
This exclusive Nova’s Red Room Studio Session is available on Nova’s digital channels from Tuesday January 20. Images supplied.