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It is all moot now on how 2CH as a music station on the AM band "could have" or "should have" survived.
The commercial reality was that 2CH was running at a loss, and the sale to the "SEN" was a commercial decision.
How SEN survives today and in the future despite its low ratings is another topic.
Despite 2CH as a DAB+ ceasing transmission, does 2CH still survive as a callsign on the AM band?
As at 07-06-2022, https://www.acma.gov.au/sites/default/files/2022-06/BroadcastTransmitterExcel.zip, 2CH's AM transmitters still retain the callsign 2CH broadcasting from the "Sky Sports Radio" transmitter hall at Sydney Olympic Park.
2CH as a music station is gone, but 2CH's callsign under the "SEN" brand remains.
Thank you,
Anthony, of business is business, Belfield in the land of the Wangal and Darug Peoples of the Eora Nation
I suppose 2CH was the last remaining example of the format I remember from my young years in the 1980s as Easy Listening. It's always a little sad to see a part of the industry's heritage disappear but I'm not in disagreement that it was time for the format to be retired. As a young 10 year old kid, I despised the Easy Listening stations my parents listened to. Too good, too much in the position of taking the moral high ground over the other stations in the market, claiming the songs of the time that have become the bread and butter of music radio 40 years later were a bad influence and generally repeating songs ad nauseum that were just awful. There was a time when bands like Iron Maiden were being accused as being satanic and that playing their songs backwards revealed satanic messages. The Easy Listening crowd were a bit like that actually, just not as extreme.
I suppose the Easy Listening format of the 80s from which 2CH was derived was radio's equivalent of the Parent's Television Council of America's dream. Wholesome. Appropriate family listening. The term that has since been popularised to describe it though is "passive aggressive".
This is sad news. I worked at 2CH from 1986 to 1992. They were certainly good times.