Triple M quits cricket, will not seek summer broadcast rights

Southern Cross Austereo (SCA) has announced today that it will not be seeking to acquire radio media rights for cricket.

radioinfo reported in April that SCA had met with Cricket Australia, but the company is no longer in the mix for broadcast rights.
John Kelly, COO of SCA said “After assessing our business and our line-up, we have made a commercial decision to pursue alternative summer programming. We will not be seeking a new broadcast agreement with Cricket Australia.”
Mike Fitzpatrick Triple M Head of Content, said “Broadcasting cricket on Triple M for the past two seasons of summer cricket including an Ashes Tour has been great fun and our listeners loved it.”  
“We’ve successfully appealed to both cricket lovers and a broader radio audience, injecting comedy and entertainment, while our diverse line-up delivered knowledgeable and informative commentary.
“I would like to thank all the talented commentators and staff who have worked on our cricket coverage for the past two years and I would like to thank Cricket Australia for the opportunity they have provided us.”

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