In 2020, the new three-year partnership with QRU will see the station acknowledged as a 30-year sponsor.
Announcing the three-year deal today at Ballymore with Queensland Reds Head Coach Brad Thorn, Southern Cross Austereo and Triple M General Manager Damon Rielly said that sport was part of the station’s DNA and Rugby an important part of the sporting line-up, both on and off air.
“Rugby has a strong grass roots, community following in Brisbane, and while many companies and media look to centralize operations and marketing back to Sydney, we are looking to increase our local community presence,” said Rielly.
“The latest Roy Morgan research shows that 359,000 people in Brisbane follow Rugby, and our Triple M audience are the most passionate supporters, so the ongoing partnership creates the perfect go-to place for all rugby information,” he said.
“Rugby has had a tough time of late, we see this as a great opportunity to further our involvement and help a mate in times of need; I’m confident Rugby and the Queensland Reds under Brad Thorn’s mentorship will be successful once again in 2018.”
Under the new partnership the official designation for Triple M is now Major Partner of the QRU and the St. George Queensland Reds, Official FM Radio Partner of the QRU and the Reds and QRU’s Longest Media Partner (30 years in 2020).
Triple M has further extended its involvement in Rugby in 2018 by becoming the major sponsor of the Norths Rugby Union team in the Queensland Premier Rugby competition.
“The QRU is very excited to announce signing Triple M for another three years, as this is QRU’s longest continuous commercial partnership. The synergy between our fans and the Triple M audience has underpinned our very close relationship across three decades,” said QRU Chief Executive Officer, Richard Barker.
The partnership includes a three-year combination of airtime, promotional strategy, activations, co-branded initiatives across the season, talent support and engagement of listeners with players and the leadership team.