The final GfK Survey of Newcastle for 2025 yielded little change overall, with sister stations 102.9 Triple M and Hit 106.9 dominating especially in SCA‘s core 25-54 demographic, but particularly impressive in 18-24s. The local ABC station also saw significant gains and triple j some losses.
Tanya and Steve (Tanya Wilks and Steve Graham – pictured) on Triple M breakfast were, as they’ve been for more than a decade now, No 1 and Jess and the soon to depart Ducko (Jess Farchione and Nick Allen-Ducat) at Hit second, but both with 1% drops. Paul Culliver on ABC Newcastle breakfast picked up the most new listeners, followed by Radio National.
Triple M evenings picked up the most additional listeners overall. Hit picked up 18-24s and Triple M 40-54s. Cume listening was steady with the ABC picking up the greatest new share of ear across the day.
SCA Head of Regional Content Blair Woodcock said “Today’s survey results solidify SCA’s position as the dominant market leader in Newcastle, growing its 25–54 reach to 59.4% – more than 107% ahead of our nearest commercial competitor network.”
“Fresh off their long-term signing, Tanya & Steve (Tanya Wilks and Steve Graham) have shown no signs of slowing down as they claim the #1 Breakfast spot again with a 23.7% share. Whether it’s launching the first Newcastle-to-Bali flight or entertaining listeners with their live and local show, Tanya & Steve are on the pulse of everything Newcastle, and their continued dominance reflects that.”
“Jess & Ducko (Jess Farchione and Nick ‘Ducko’ Allen-Ducat) posted another solid result today with a 14.9% share and are the #1 show for Women 25-54. As Ducko wraps up his chapter on Hit, we’d like to thank him for the infectious energy he’s brought to listeners. We’re excited about the upcoming developments for the Hit Newcastle Breakfast show with Jess and look forward to sharing some exciting announcements soon.”
“A massive congratulations to our Newcastle teams for their exceptional results this year and for consistently delivery engaging content that connects with listeners. With three from three survey wins in 2025 across both 10+ and 25–54 demos, two of the biggest Breakfast shows in market, and strong growth in the Audience That Matters demo, we’re in a fantastic position heading into 2026.”
