Triple M’s program revamp begins

Triple M stations in Sydney and Melbourne have begun a major program revamp this week, one week after the departure of Brad March.

The new lineup includes Melbourne comedy team ‘The Cage’ being teamed up with Sydney based Peter Berner to present breakfast in both cities.

Localisation technology is being used to insert local sweepers and ads, and Sydney news and traffic windows are at regular intervals in the program. Sydney Triple M took Robbins and Box off air at the end of last week and ran automated announcements on Monday and Tuesday, promoting the new changes, while the new technology was bedding in. The new shows were launched on Wednesday.

Drive will also get a new program The Whole Shebang, with former Sydney breakfast presenters Mikey Robbins and Fifi Box teaming up with Melbourne presenters Jo Stanley, Jodie Hill and Marty Sheargold to present the program. Sydney presenters Amanda Keller and Dave Gibson (the voice of Nanna and others) have not renewed their contracts for next year.

Further changes are expected to be revealed once the new programs bed in.

The first breakfast show worked well technically and most content was generic enough to translate well to either city. The first drive show was hampered by telephone troubles.

Ratings this year have been:


Survey 5 
(This survey)
Survey 4
Survey 3
Survey 2
Survey 1
6.4 7.1 7.5 7.4 7.6

For full demographic breakdowns of this survey click below.

The station is currently concentrating its promotions and content on the Rugby World Cup, which, of all football codes, translates easily to each city. The same may not always be true of AFL and Rugby League content, which are important talk topics for Triple M listeners.


Tags: |