Trust, sharing and improved audience – ABC Managing Director Hugh Marks addresses the Senate Standing Committee

2025 have seen some steady rebuilding of ABC radio audiences as their digital and news platforms and offerings go from strength to strength. Marks reported that trust was up on this time last year with Roy Morgan research finding the broadcaster the most trusted media organisation in Australia. And, heading into what already feels an extraordinarily hot spring, the ABC will share its crisis and emergency-related digital news content with local news outlets in regional, rural and remote Australia.

You can read more about that here: https://www.abc.net.au/about/media-centre/press-releases/abc-to-support-local-news-outlets-during-major-events/105843734

Marks also provided further audience performance numbers:

  • The ABC has been the No 1 Australian digital news brand every month since December 2024 with an audience of 13 million
  • ABC NEWS Channel has cemented itself as the number one multi-channel in the country
  • The highest number of titles in the August podcast ranker, with 47 podcasts in the top 300, including 4 in the top 10 and a total of 3.2 million listeners (+13% YoY).
  • A lift of 1.2 share points or 7% in GfK Radio 360 Survey 5 with mostly continued improvement in survey 6 this week.

ABC’s Showcase in November will further outline the offerings and lineups for 2026.

 

 

 

 

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