Tuesday is Survey Day

Each day of the week on the Mickey Mouse Club had a theme, Monday was Fun with Music Day, Tuesday – Guest Star Day, Wednesday – Anything Can Happen Day, Thursday – Circus Day and Friday – Talent Round-up Day.

It’s not that dissimilar in radio, in fact, it can be argued Friday is still Round-Up Talent Day. If there’s a day of the week you don’t want to meet with the boss it is that day.
And eight times a year in Metropolitan radio, Tuesday is Survey Day.
Tomorrow Survey 6 will be released so time to recap on Survey 5.
 smoothfm was once again the shining success for Nova Entertainment with both their Sydney and Melbourne units gained ground while other FM stations lost it.
For ARN in Sydney, WSFM was up 1.4 with gains in all shifts. In Melbourne, the news was even better. It may have been a gain of only 0.7 but it was enough to propel GOLD to equal number one on the FM band with FOX.
In Adelaide MIX102.3’s climbed 1.9 to take a firm grip of #1 – 3.2 ahead of second placed FIVEaa.
At the Hit Network, Rove & Sam on 2Day made a modest (0.2) gain.
Over at the TRIPLE M brand, it was two up, two down. Three down if you include Perth’s Mix94.5 – although, their -0.9 loss left them comfortably in first place.
Sadly, though for the M’s the other two downs were in the biggest markets, Sydney and Melbourne where each station went down by 0.5. No worry though, it’s all about blokes, which the brand has in spades.
Survey 5 wasn’t too bad day for MML. Although they lost some share in Melbourne and Brisbane, both stations stayed in their slots – 3AW at #1 and 4BC at #8. But Sydney saw both 2GB and 2UE gaining ground.
Not much tends to happen to ABC stations so much as things happen to the stations around them.
The biggest gain in this survey for Local Radio was by 702 in Sydney which gained all of 0.2. But that wasn’t enough to hold on to its well established 2nd place behind 2GB. Yet, with just a 0.5 gain, smoothfm overtook 702 to relegate it to 3rd.
While ABC’s Local Radio tends to return ratings in a narrow band in the low 8s to high 10s between each metro market, triple j’s audience share ranges from a 4.9 in Melbourne and Adelaide to a 10.2 in Perth in GfK’s Survey 5.
Filling in the gaps was Brisbane on 8.2 and Sydney on 6.1.

Results will be released at 9.30 AEST and radioinfo will keep you updated.
So as they’d say on the Mickey Mouse Club, see you real soon.

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