A joint venture between a network of family focussed, positive radio stations, and a not for profit with great imagination has shown that ‘return on investment’ is not always related to profit.
Melbourne’s ‘Positive Alternative’ 89.9 LightFM joined forces with its network of community broadcasters in a campaign that saw over 24,000 people regain their vision in some of the world’s poorest places.
Supporting the work of CBM Australia, four of the stations broadcast live from Nepal for four days.
The campaign culminated in Miracles Day on Thursday 27 August where listeners and social media followers rallied to provide the funds for cataract operations to restore the sight of some of the poorest people in the world.
“24,313 people will now see as a result of this campaign, this is the ultimate measure of a success,” said LightFM Sales Director Daryl Mitchell. “The campaign was a great execution of our radio, social media and mobile platforms.”
Pictured: 89.9 LightFM’s Breakfast team, Lucy and Kel broadcasting live from CBM’s partner hospital in Nepal.
See our earlier coverage of the stations in Nepal below:
