U.S. smart speaker ownership grows by 78% in 2018

NPR and Edison Research have released their Winter report into smart speaker adoption rates and holiday purchase behaviour in the U.S.

Key findings include: 

  • 8% of people in the U.S. got a smart speaker during the 2018 holiday season
  • 52% of all smart speaker owners report using their device daily
  • 14M people in the U.S. got their first smart speaker in 2018
  • The number of smart speakers in U.S. households grew by 78% last year

In a recent interview in the Verge, Amazon’s SVP of devices and services, Dave Limp, revealed that more that 100 million devices have been sold with Alexa on board, and that the company sold out of Dots in January, despite “…pushing pallets of Echo Dots onto 747s and getting them from Hong Kong”

According to the NPR/Edison Research, there are now 118.5 million smart speakers in U.S. homes, up from 66.7 million in 2017.

More households are purchasing multiple devices with 52% having 2 or more, and 30% having 3 or more smart speakers around the home.

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