Fairfax Radio’s latest advertising strategy brought this response from a Fairfax insider…
This is the most confused I think this radio station has ever been. We are sacking or loosing or who knows what, two of our announcers. It was in the papers on Saturday and still no memo from management. Sales props are still going out with Paul Murray and Jason Morrison’s names and faces on it for next year. Clients and listeners are ringing in wanting to know what’s happening.
Management is nowhere to be seen. Then this weird sales pitch today? Most of the staff found out about it from your website. We had it explained to us as the “pursuit of the influencers”. Everyone nodded but nobody had a clue at what he was saying. The saddest thing is that the radio industry is laughing at 2UE and Fairfax today as too it seems so is the rest of the media.
National Sales Director of Fairfax Radio Network, Nick Randall, has responded to the comment, saying:
Fairfax Radio Network has commissioned extensive research of its audience which has resulted in our new positioning to advertisers of ‘ informed, intelligent, influential’. The ad you refer to draws parallels from that positioning and reflects the audience we attract as a network. It is one of a series of ads in a national trade campaign we have recently launched to communicate our new positioning. To date, we’ve received a very positive response from the market.
Read our previous story here.