Here’s how you can get into the radio business on a budget.
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While radio remains the most resilient of the big three traditional media, radio licences for sale remain as scarce as bears wearing shoes.
But now Asia Pacific Property Development is offering 18 narrowcast licences for sale to enterprising broadcasters. The licenses, all on the AM band are located as far north as Darwin and as far south as Hobart as well as Alice Springs in the middle.
Speaking on behalf of Asia Pacific, Sid Merhi says “These licences could suit an owner operator/family business, particularly where some townships have had broadcast monopolies for decades with their section 39 licences. Provided your content stays seriously local.”
To make entry into broadcasting easier, Mr Mehri says, “Should anyone wish to lease, we would happily assist bona fide proponents with long term rent free periods (as third party users) to get started. And, if by then, they put the hard yards in and the service is successful, we can provide a further option to purchase so they can have full security of tenure in built into any pre- agreement.
“We are also happy to provide consultation regarding the complex transmission side with a number of tested and proven tower designs we have been successful with over the years which are not only efficient but also cost effective.
“In regional areas there is that added opportunity of abundant land where a quarter way earth mat can be ploughed in a couple of days and this differs greatly from cap cities where its hard to find this volume of land.
“It’s also important to note that in regional areas, AM travels longer distances, well in excess of what it does in capital cities because of the much lesser man made noise,” says Mr Mehri.
If you’re keen to become a radio station owner, or to add to your existing network, then one or more of the AM narrowcast licences could be just the ticket.
Register your interest by email for more information.
The fact that most radios can't pick up these frequencies is neither here or there! Not to mention the licence restrictions applicable to narrowcast. Pull the other one Sid!