The first ever radio ratings for the Wheatbelt region of Western Australia, covering the commercial radio licence areas of Narrogin, Northam, Katanning and Merridin, has been released.
The Wheatbelt area partially surrounds Perth in the south west of the state, and is known for grain and sheep farming and the famous Wave Rock.
ABC Great Southern WA is the station listened to most with 23.4% followed by Triple M Wheatbelt with 18.9% and HIT Wheatbelt with 17.8% all people 10+.
ABC Great Southern WA was also number 1 in breakfast with 26.3% followed by HIT Wheatbelt with 17.5% and Triple M Wheatbelt with 16.4%.
“The Wheatbelt is the first of more than 30 regional radio surveys that will be undertaken in 2017 to measure radio audiences right across rural and regional Australia,” said Commercial Radio Australia chief executive officer Joan Warner.
The research was conducted by Xtra Insights, the industry’s official provider of regional radio surveys.
The results are available on the Radio It’s A Love Thing website.
The data is also available online in the Frequency software program that has recently been rolled out to media buyers.
Surveys for two other West Australian regions, Mandurah and Esperance, will be released later this quarter.