Australia’s DAB+ digital radio-only stations attracted a weekly audience of 2.35 million people in 2020, an increase of 15% from 2.04 million in 2019, according to GfK data released by Commercial Radio Australia.
The weekly audience for all DAB+ stations, including AM and FM stations simulcasting on DAB+, reached 4 million*.
CRA chief executive officer Joan Warner says 11 commercial DAB+ stations each ended the year with a national weekly audience above 100,000 listeners^, “DAB+ audiences have grown as a result of broadcasters enhancing their digital radio formats and car manufacturers continuing to add DAB+ radios to their vehicle ranges.
“Car sales recovered strongly in the last two months of the year as a result of consumers buying new vehicles for domestic road trips. This contributed to a total of 700,000 new vehicles with DAB+ on the road during 2020.”
The figures compiled by automotive business intelligence group Glass’s Information Services show that 77% of new vehicles sold during the year were equipped with DAB+.
GfK’s point of sales report estimates that consumers purchased 129,000 DAB+ receivers in 2020, bringing total DAB+ receiver sales to 2.8 million since the broadcasting technology was launched in Australia.
The technology is on air in the five major metro markets as well as Hobart, Darwin, Canberra and Mandurah. Commercial broadcasters on the Gold Coast are in the process of working with the ACMA to roll out DAB+ in that market.
Top rating commercial DAB+ stations nationally include Coles Radio, ARN’s The 80s and The 90s, OldSkool Hits, Triple M Classic Rock, Smooth Relax, Edge Digital, Urban Hits, Triple M Country, 2CH and Buddha Hits^.
Sources: GfK Radio Ratings, SMBAP S1-2 & 6-8 2020 Cume (000), Mon-Sun I2mn-I2mn, All People I0+, unless otherwise stated, comparisons made with SMBAP, S1-2 & 6-8 2019. *GfK Radio Ratings, SMBAP S1-2 & 6-8 2020 & Canberra S1 2020. ^GfK Radio Ratings, SMBAP S8 2020.
Glass’s Information Services Report, December 2020
GfK Point of Sales DAB+ Fusion report, inclusive of market coverage extrapolation to represent 100% sales coverage, includes product categories such as audio home systems, clock radios, portable radios and boombboxes.