Benztown and P1 Media Group will host a free webinar on Thursday, September 15, 2022, for radio professionals around the globe, entitled Join the Conversation: The Incredible NOW! Radio Success Story.
The webinar will be hosted by Andreas Sannemann, CEO, Benztown, and Ken Benson, Partner, P1 Media Group, and features Mark Hunter, VP of Programming, NOW! Radio, and Ross Winters, Director of Programming, Pattison Media, Canada’s largest western-based media company.
This is the 24th in the webinar series from top radio experts from around the world.
Mark Hunter started his radio career in 1985, when he was hired on his 19th birthday to work with Rawlco in Saskatchewan, in Saskatoon, Prince Albert and Regina. 
He was on-air, producer, creative director, and News/Talk producer before he got his dream job as Program Director in 2000. In 2009, Hunter was named Program Director of a new license in Edmonton, CKNO-FM, and eight months later, NOW! Radio was born.
He programmed 102.3 NOW! Radio Edmonton for 10 years, driving huge ratings and billings success which continues today.
Hunter is currently a Senior Programmer for Pattison Media, working mostly in Metro markets including Calgary, Winnipeg, and British Columbia.
Ross Winters began his radio career as a DJ at a Top 40 radio station in Victoria, British Columbia. He quickly moved into programming and worked as Program Director at legendary Canadian Rock stations in Winnipeg, Vancouver, and Toronto. 
While programming Rock 101 in Vancouver, Winters also served as National PD for Corus Entertainment, one of the largest groups in Canada.
He spent time as a researcher and consultant before joining Pattison Media as Director of Programming in 2015.
In the 30-minute webinar, Hunter and Winters will share their thoughts on programming successful radio stations today, and the power of doing things differently, including:
- How a truly unique and different type of radio station became a runaway success
- What are their secrets for finding, developing, and retaining the best talent today?
- What has the response been to NOW! Radio’s music policy of allowing on-air talent to play the music that they want to play?
- How important is talk to the success of their music stations?
- Why do they refer to the NOW! Radio community as the NOW! Family?
- Why don’t traditional promotions work for NOW! Radio?
