While there has been no official announcement OMG! appears to be the new DAB+ brand that SCA has launched to replace Classic Rock which closed down because it had too many listeners.
The Triple M spin-off station was eating into the cume audience of its parent station Triple M.
Cumes illustrate audience size, “estimating the unduplicated number of people reached by a station at least once during a particular time period,” according to GFK’s audience survey definitions.
It was the spin-off that was too successful.
OMG! Is described as “everything you weren’t expecting and more”.